Have you noticed the amount of big-media-trashing-blogs activity lately? Take for example an article by Bradley Johnson in AdAge on October 24, 2005 [QwikFIND ID: AAR05Y] which begins with this startling assertion: "...U.S. workers in 2005 will waste the equivalent of 551,000 years reading blogs. Currently, the time employees spend reading non-work blogs is the equivalent of 2.3 million jobs." So that's interesting! AdAge thinks they have proven that employees are "wasting" huge amounts of work time reading "non-work" blogs. What's the source of their evidence that non-work blog reading is a big time-wasting problem? 1. First, AdAge seems to have used ComScore's classification system to put all blogs into four categories; (1) business, (2) tech & media, (3) political/news and (4) everything else. 2. Second, admitting their lack of real data about whether the information in blogs in the ComScore categories are work-related or not, AdAge made
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